In light of the coronavirus outbreak, both Dior Beauty and Mac Cosmetics UK have introduced a strict ‘No Touch’ policy across all their stores and beauty counters, reports The Independent. The new measures are to 'ensure health and safety' of staff and customers
A Twitter user recently shared a screenshot of an internal email, apparently sent to all Mac Cosmetics UK staff. The email stated that in-store makeup artists were not allowed to use their brushes or wear a brush belt and were no longer permitted to “touch or apply makeup on a customer”.
The email also stated that all makeover appointments had been cancelled and that customers must use disposable applicators when using provided in-store samples.
Several Mac Cosmetics UK stores were contacted by The Independent, where staff confirmed the new measure. One staff member said: “The measures have been introduced to ensure health and safety, however, customers are still welcome to come into the store where we can assist with helping them choose the right products.
“The policy was communicated to Mac Cosmetics staff and the whole of Estee Lauder Companies yesterday.”
The staff member added that a time scale on the new policy has not been communicated but that it would be “revised and looked at accordingly”.
A spokesperson for Dior Beauty also confirmed that it has "instigated a ‘no-touch’ policy for all counter staff and cancelled all beauty events in-store”.
UK Chief Medical Officers have raised the risk to the public from low to moderate and suggested that in the coming weeks Britons with cold, flu or fever symptoms could be asked to stay at home in self-isolation.
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